CureDuchenne is working tirelessly to raise awareness of Duchenne through extensive outreach, promotions, and celebrity endorsements. NFL Linebacker and Super Bowl Champion Clay Matthews III spread the word about the disease through national ad spots, an appearance on The Ellen DeGeneres Show, and attendance at the “Champions to CureDuchenne” gala. Recent partnerships with Justin Bieber and The Discovery Channel’s “American Choppers” have added to the organization’s visibility.